Tourism and hospitality marketing /
Buenaventure, John Paul G.
Tourism and hospitality marketing / John Paul Guevarra [and] Liberty Buenaventura Gutierrez - Intramuros, Manila : Mindshapers, c2022 - x, 212 pages pictures, tables and illustrations ; 26 cm.
Includes bibliographical references.
Preface -- Acknowledgement -- 1. Introduction to marketing -- 2. Hospitality services marketing -- 3. Hospitality marketing mix -- 4. Product service mix -- 5. Price mix -- 6. Promotion mix -- 7. Place mix-channel of distribution -- 8. Marketing plan -- 9. Strategic marketing and tactical marketing -- 10. Market opportunity and consumer analysis -- 11. Consumer behavior -- 12. Customer relationship development strategies -- 13. Marketing research and environment -- 14. Market segmentation -- Tourism marketing -- References
"The aim of this book is to provide students with an understanding og the key concepts and practices of marketing that are applied in the tourism and hospitality industries. This book helps the students to evaluate different marketing tools and techniques and the application in tourism and hospitality business. Students will also learn about the role of tourism and hospitality marketing including destinations, SMEs, transport and hotels" -- Preface
9786214063437
TOURISM -- MARKETING
HOSPITALITY INDUSTRY -- MARKETING
TX 911.3 .B84 2022
Tourism and hospitality marketing / John Paul Guevarra [and] Liberty Buenaventura Gutierrez - Intramuros, Manila : Mindshapers, c2022 - x, 212 pages pictures, tables and illustrations ; 26 cm.
Includes bibliographical references.
Preface -- Acknowledgement -- 1. Introduction to marketing -- 2. Hospitality services marketing -- 3. Hospitality marketing mix -- 4. Product service mix -- 5. Price mix -- 6. Promotion mix -- 7. Place mix-channel of distribution -- 8. Marketing plan -- 9. Strategic marketing and tactical marketing -- 10. Market opportunity and consumer analysis -- 11. Consumer behavior -- 12. Customer relationship development strategies -- 13. Marketing research and environment -- 14. Market segmentation -- Tourism marketing -- References
"The aim of this book is to provide students with an understanding og the key concepts and practices of marketing that are applied in the tourism and hospitality industries. This book helps the students to evaluate different marketing tools and techniques and the application in tourism and hospitality business. Students will also learn about the role of tourism and hospitality marketing including destinations, SMEs, transport and hotels" -- Preface
9786214063437
TOURISM -- MARKETING
HOSPITALITY INDUSTRY -- MARKETING
TX 911.3 .B84 2022
