Tourism and hospitality marketing / John Paul Guevarra [and] Liberty Buenaventura Gutierrez

By:

Buenaventure, John Paul G [author]

Contributor(s):

Gutierrez, Liberty Buenaventura [author]

Material type: Text

TextPublication details: Intramuros, Manila : Mindshapers, c2022Description: x, 212 pages pictures, tables and illustrations ; 26 cmISBN:

9786214063437

Subject(s):

LOC classification:

TX 911.3 .B84 2022

Contents:

Preface -- Acknowledgement -- 1. Introduction to marketing -- 2. Hospitality services marketing -- 3. Hospitality marketing mix -- 4. Product service mix -- 5. Price mix -- 6. Promotion mix -- 7. Place mix-channel of distribution -- 8. Marketing plan -- 9. Strategic marketing and tactical marketing -- 10. Market opportunity and consumer analysis -- 11. Consumer behavior -- 12. Customer relationship development strategies -- 13. Marketing research and environment -- 14. Market segmentation -- Tourism marketing -- References

Summary: "The aim of this book is to provide students with an understanding og the key concepts and practices of marketing that are applied in the tourism and hospitality industries. This book helps the students to evaluate different marketing tools and techniques and the application in tourism and hospitality business. Students will also learn about the role of tourism and hospitality marketing including destinations, SMEs, transport and hotels" -- Preface

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Copy number	Status	Date due	Barcode
Books	NU Clark Filipiniana	Non-fiction	FIL TX 911.3 .B84 2022 c.1 (Browse shelf(Opens below))		c.1	Available		NUCLA000004267
Books	NU Clark Filipiniana	Non-fiction	FIL TX 911.3 .B84 2022 c.2 (Browse shelf(Opens below))		c.2	Available		NUCLA000004268

Includes bibliographical references.

"The aim of this book is to provide students with an understanding og the key concepts and practices of marketing that are applied in the tourism and hospitality industries. This book helps the students to evaluate different marketing tools and techniques and the application in tourism and hospitality business. Students will also learn about the role of tourism and hospitality marketing including destinations, SMEs, transport and hotels" -- Preface

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