Principles of marketing : for senior high school /
Te, Danilo M.
Principles of marketing : for senior high school / Danilo M. Te, Rodilina Baltazar-Marte [and] Donna Vida M. Abrina - Revised Edition - Quezon City : C &E Publishing Inc., c2023 - ix, 261 pages : color illustrations ; 26 cm.
Includes bibliographical references and index.
Preface -- Chapter 1. Marketing principles and strategies -- Chapter 2. Customer relationship and customer service -- Chapter 3. Market opportunity and consumer analysis -- Chapter 4. Developing the marketing mix -- Chapter 5. Managing the marketing process -- Chapter 6. Workshop and presentation of the marketing plan -- Appendices -- Glossary -- Bibliography -- Index -- About the authors.
"This textbook covers the practical aspects of marketing that every senior high school students needs to know. It is intended as an introductory yet comprehensive marketing textbook not only for senior high school students, but also for people without business background who wants to understand and apply marketing." -- Preface
9789719820130
MARKETING -- STUDY AND TEACHING (SECONDARY)
HF 5415 .T4 2023
Principles of marketing : for senior high school / Danilo M. Te, Rodilina Baltazar-Marte [and] Donna Vida M. Abrina - Revised Edition - Quezon City : C &E Publishing Inc., c2023 - ix, 261 pages : color illustrations ; 26 cm.
Includes bibliographical references and index.
Preface -- Chapter 1. Marketing principles and strategies -- Chapter 2. Customer relationship and customer service -- Chapter 3. Market opportunity and consumer analysis -- Chapter 4. Developing the marketing mix -- Chapter 5. Managing the marketing process -- Chapter 6. Workshop and presentation of the marketing plan -- Appendices -- Glossary -- Bibliography -- Index -- About the authors.
"This textbook covers the practical aspects of marketing that every senior high school students needs to know. It is intended as an introductory yet comprehensive marketing textbook not only for senior high school students, but also for people without business background who wants to understand and apply marketing." -- Preface
9789719820130
MARKETING -- STUDY AND TEACHING (SECONDARY)
HF 5415 .T4 2023
