Principles of marketing : (Record no. 3958)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01642nam a22002897a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NUCLARK |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250224134624.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250224b ph ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789719820130 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NUCLARK |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 .T4 2023 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Te, Danilo M. |
| Relator term | author |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing : |
| Remainder of title | for senior high school / |
| Statement of responsibility, etc. | Danilo M. Te, Rodilina Baltazar-Marte [and] Donna Vida M. Abrina |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Revised Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Quezon City : |
| Name of publisher, distributor, etc. | C &E Publishing Inc., |
| Date of publication, distribution, etc. | c2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 261 pages : |
| Other physical details | color illustrations ; |
| Dimensions | 26 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | PHP498.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Preface -- Chapter 1. Marketing principles and strategies -- Chapter 2. Customer relationship and customer service -- Chapter 3. Market opportunity and consumer analysis -- Chapter 4. Developing the marketing mix -- Chapter 5. Managing the marketing process -- Chapter 6. Workshop and presentation of the marketing plan -- Appendices -- Glossary -- Bibliography -- Index -- About the authors. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "This textbook covers the practical aspects of marketing that every senior high school students needs to know. It is intended as an introductory yet comprehensive marketing textbook not only for senior high school students, but also for people without business background who wants to understand and apply marketing." -- Preface |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING -- STUDY AND TEACHING (SECONDARY) |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marte, Rodilina Baltazar |
| Relator term | co-author |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Abrina, Donna Vida M. |
| Relator term | co-author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | NU Clark | NU Clark | Senior High School | 03/19/2024 | Purchased - C&E | 498.00 | FIL HF 5415 .T4 2023 c.1 | NUCLA000003551 | 02/24/2025 | c.1 | 03/19/2024 | Books | |||||
| Library of Congress Classification | Non-fiction | NU Clark | NU Clark | Senior High School | 03/19/2024 | Purchased - C&E | 498.00 | FIL HF 5415 .T4 2023 c.2 | NUCLA000003552 | 02/24/2025 | c.2 | 03/19/2024 | Books |
