Consumer behavior /
Babin, Barry J.
Consumer behavior / Barry J. Babin [and] Eric G. Harris - Ninth Edition - Singapore : Cengage Learning Asia Pte Ltd., c2025 - x, 406 pages : illustrations ; 26 cm.
Includes indices.
Part I. Introduction -- Part II. Internal influences -- Part III. External influences -- Part IV. Situations and decision making -- Part V. Consumption and beyond -- Endnotes -- Glossary -- Subject index -- Name index -- Products/Organization index.
"Learn the principles and skills behind consumer behavior in the way that's best for you with Babin/Harris’ CB, 9E. Carefully crafted and based on continuous research into the workflows and learning preferences of students like you, CB from 4LTR Press offers an innovative learning experience with printed, online or mobile options. This edition integrates the latest developments, technology and emerging trends in consumer behavior with visually driven content and learning features that address all learning styles."
9789815242942
CONSUMER BEHAVIOR
HF 5415.32 .B33 2025
Consumer behavior / Barry J. Babin [and] Eric G. Harris - Ninth Edition - Singapore : Cengage Learning Asia Pte Ltd., c2025 - x, 406 pages : illustrations ; 26 cm.
Includes indices.
Part I. Introduction -- Part II. Internal influences -- Part III. External influences -- Part IV. Situations and decision making -- Part V. Consumption and beyond -- Endnotes -- Glossary -- Subject index -- Name index -- Products/Organization index.
"Learn the principles and skills behind consumer behavior in the way that's best for you with Babin/Harris’ CB, 9E. Carefully crafted and based on continuous research into the workflows and learning preferences of students like you, CB from 4LTR Press offers an innovative learning experience with printed, online or mobile options. This edition integrates the latest developments, technology and emerging trends in consumer behavior with visually driven content and learning features that address all learning styles."
9789815242942
CONSUMER BEHAVIOR
HF 5415.32 .B33 2025
