Consumer behavior / Barry J. Babin [and] Eric G. Harris

By:

Babin, Barry J [author]

Contributor(s):

Harris, Eric G [co-author]

Material type: Text

TextPublication details: Singapore : Cengage Learning Asia Pte Ltd., c2025Edition: Ninth EditionDescription: x, 406 pages : illustrations ; 26 cmISBN:

9789815242942

Subject(s):

CONSUMER BEHAVIOR

LOC classification:

HF 5415.32 .B33 2025

Contents:

Part I. Introduction -- Part II. Internal influences -- Part III. External influences -- Part IV. Situations and decision making -- Part V. Consumption and beyond -- Endnotes -- Glossary -- Subject index -- Name index -- Products/Organization index.

Summary: "Learn the principles and skills behind consumer behavior in the way that's best for you with Babin/Harris’ CB, 9E. Carefully crafted and based on continuous research into the workflows and learning preferences of students like you, CB from 4LTR Press offers an innovative learning experience with printed, online or mobile options. This edition integrates the latest developments, technology and emerging trends in consumer behavior with visually driven content and learning features that address all learning styles."

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Books	NU Clark Circulation	Non-fiction	GC HF 5415.32 .B33 2025 c.1 (Browse shelf(Opens below))	c.1	Available	NUCLA000005076
Books	NU Clark Circulation	Non-fiction	GC HF 5415.32 .B33 2025 c.2 (Browse shelf(Opens below))	c.2	Available	NUCLA000005077
Books	NU Clark Circulation	Non-fiction	GC HF 5415.32 .B33 2025 c.3 (Browse shelf(Opens below))	c.3	Available	NUCLA000005152
Books	NU Clark Circulation	Non-fiction	GC HF 5415.32 .B33 2025 c.4 (Browse shelf(Opens below))	c.4	Available	NUCLA000005153

Includes indices.

"Learn the principles and skills behind consumer behavior in the way that's best for you with Babin/Harris’ CB, 9E. Carefully crafted and based on continuous research into the workflows and learning preferences of students like you, CB from 4LTR Press offers an innovative learning experience with printed, online or mobile options. This edition integrates the latest developments, technology and emerging trends in consumer behavior with visually driven content and learning features that address all learning styles."

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