Marketing for dummies /
McMurthy, Jeanette Maw
Marketing for dummies / Jeanette Maw McMurthy - 6th Edition - Hoboken, New Jersey : John Wiley & Sons, Inc., c2023 - xiii, 382 pages : illustrations ; 24 cm.
Includes index.
Introduction -- Part 1: Marketing in a Thriving Consumer Culture -- Part 2: Building a Strategy for LTV and ROI -- Part 3: Executing Across Channels -- Part 4: Powerful Ways to Build Sales through Email, Websites, and SEO -- Part 5: Setting Your Brand Up for Sustainable Sales -- Part 6: The Part of Tens -- Index.
"This updated edition of Marketing for Dummies will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You’ll discover what works, what doesn’t, and what is best for your business and budget."
9781119894872
MARKETING -- MANAGEMENT
MARKETING
HF 5415.13 .M36 2023
Marketing for dummies / Jeanette Maw McMurthy - 6th Edition - Hoboken, New Jersey : John Wiley & Sons, Inc., c2023 - xiii, 382 pages : illustrations ; 24 cm.
Includes index.
Introduction -- Part 1: Marketing in a Thriving Consumer Culture -- Part 2: Building a Strategy for LTV and ROI -- Part 3: Executing Across Channels -- Part 4: Powerful Ways to Build Sales through Email, Websites, and SEO -- Part 5: Setting Your Brand Up for Sustainable Sales -- Part 6: The Part of Tens -- Index.
"This updated edition of Marketing for Dummies will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You’ll discover what works, what doesn’t, and what is best for your business and budget."
9781119894872
MARKETING -- MANAGEMENT
MARKETING
HF 5415.13 .M36 2023
