Marketing for dummies / (Record no. 4587)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01460nam a22002657a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NUCLARK |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250414111004.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250414b ph ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119894872 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NUCLARK |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.13 .M36 2023 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McMurthy, Jeanette Maw |
| Relator term | author |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing for dummies / |
| Statement of responsibility, etc. | Jeanette Maw McMurthy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hoboken, New Jersey : |
| Name of publisher, distributor, etc. | John Wiley & Sons, Inc., |
| Date of publication, distribution, etc. | c2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 382 pages : |
| Other physical details | illustrations ; |
| Accompanying material | 24 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | PHP1437.60 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction -- Part 1: Marketing in a Thriving Consumer Culture -- Part 2: Building a Strategy for LTV and ROI -- Part 3: Executing Across Channels -- Part 4: Powerful Ways to Build Sales through Email, Websites, and SEO -- Part 5: Setting Your Brand Up for Sustainable Sales -- Part 6: The Part of Tens -- Index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "This updated edition of Marketing for Dummies will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You’ll discover what works, what doesn’t, and what is best for your business and budget." |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING -- MANAGEMENT |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | NU Clark | NU Clark | Circulation | 10/30/2024 | Purchased - Sketch Books | 1437.60 | GC HF 5415.13 .M36 2023 | NUCLA000004851 | 04/14/2025 | 10/30/2024 | Books |
