Tourism marketing /
Badilla, Maricel Gatchalian
Tourism marketing / Maricel Gatchalian-Badilla - 2015 Edition - Manila : Rex Book Store, c2015 - x, 224 pages : illustrations
Includes bibliographical references and index.
Preface -- Acknowledgments -- Chapter 1. Tourism marketing -- Chapter 2. The tourist market and segmentation -- Chapter 3. Tourism and consumer behavior -- Chapter 4. Tourism marketing and the communication process -- Chapter 5. The tourism product -- Chapter 6. Pricing in tourism -- Chapter 7. Tourism promotions I -- Chapter 8. Tourism promotions II -- Chapter 9. Distribution channels in the tourism industry -- Chapter 10. Digital marketing -- Chapter 11. Relationship marketing -- Chapter 12. Destination branding and marketing -- Chapter 13. The marketing plan -- Chapter 14. What awaits the tourism graduate? -- Chapter 15. Tourism marketing and its future -- Index.
"This book contain real-life situations, up-to-date local researchers, and practical examples to make the theories easier to understand and apply. A special feature called marketing nuggets is included in most of the chapters to provide practical situations for the students to absorb the major concepts presented." -- Preface
9789712371196
TOURISM
G 155 .B33 2015
Tourism marketing / Maricel Gatchalian-Badilla - 2015 Edition - Manila : Rex Book Store, c2015 - x, 224 pages : illustrations
Includes bibliographical references and index.
Preface -- Acknowledgments -- Chapter 1. Tourism marketing -- Chapter 2. The tourist market and segmentation -- Chapter 3. Tourism and consumer behavior -- Chapter 4. Tourism marketing and the communication process -- Chapter 5. The tourism product -- Chapter 6. Pricing in tourism -- Chapter 7. Tourism promotions I -- Chapter 8. Tourism promotions II -- Chapter 9. Distribution channels in the tourism industry -- Chapter 10. Digital marketing -- Chapter 11. Relationship marketing -- Chapter 12. Destination branding and marketing -- Chapter 13. The marketing plan -- Chapter 14. What awaits the tourism graduate? -- Chapter 15. Tourism marketing and its future -- Index.
"This book contain real-life situations, up-to-date local researchers, and practical examples to make the theories easier to understand and apply. A special feature called marketing nuggets is included in most of the chapters to provide practical situations for the students to absorb the major concepts presented." -- Preface
9789712371196
TOURISM
G 155 .B33 2015
