Tourism marketing / (Record no. 510)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01680nam a2200253Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NUCLARK |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250605131412.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230217s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789712371196 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NUCLARK |
| Transcribing agency | NUCLARK |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | G 155 .B33 2015 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Badilla, Maricel Gatchalian |
| Relator term | author |
| 245 #0 - TITLE STATEMENT | |
| Title | Tourism marketing / |
| Statement of responsibility, etc. | Maricel Gatchalian-Badilla |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2015 Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Manila : |
| Name of publisher, distributor, etc. | Rex Book Store, |
| Date of publication, distribution, etc. | c2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 224 pages : |
| Other physical details | illustrations |
| 365 ## - TRADE PRICE | |
| Price amount | PHP623.70 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Preface -- Acknowledgments -- Chapter 1. Tourism marketing -- Chapter 2. The tourist market and segmentation -- Chapter 3. Tourism and consumer behavior -- Chapter 4. Tourism marketing and the communication process -- Chapter 5. The tourism product -- Chapter 6. Pricing in tourism -- Chapter 7. Tourism promotions I -- Chapter 8. Tourism promotions II -- Chapter 9. Distribution channels in the tourism industry -- Chapter 10. Digital marketing -- Chapter 11. Relationship marketing -- Chapter 12. Destination branding and marketing -- Chapter 13. The marketing plan -- Chapter 14. What awaits the tourism graduate? -- Chapter 15. Tourism marketing and its future -- Index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "This book contain real-life situations, up-to-date local researchers, and practical examples to make the theories easier to understand and apply. A special feature called marketing nuggets is included in most of the chapters to provide practical situations for the students to absorb the major concepts presented." -- Preface |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | TOURISM |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Library of Congress Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | NU Clark | NU Clark | Filipiniana | 10/24/2022 | Purchased - Fastbooks | 623.70 | FIL G 155 .B33 2015 | NUCLA000000510 | 02/17/2023 | 10/24/2022 | Books |
