Marketing : for tourism and hospitality /
Camilar-Serrano, Angelita Ong
Marketing : for tourism and hospitality / Angelita Ong Camilar-Serrano - Intramuros, Manila : Unlimited Books, c2020 - x, 201 pages : illustration ; 26 cm.
Includes bibliographical references.
Acknowledgement -- Preface -- 1. Introduction to marketing for tourism and hospitality -- 2. Tourism and hospitality service marketing and quality -- 3. The marketing environment -- 4. Tourism and hospitality service marketing and quality -- 5. Marketing segmentation, targeting and positioning -- 6. Tourism and hospitality products -- 7. Pricing tourism and hospitality product -- 8. Distribution channels tourism and hospitality product -- 9. Promoting tourism and hospitality product -- Bibliography -- Webliography.
" The goal of this book is to make marketing a significant component of the tourism and hospitality industry in identifying what factors make customers choose a particular tourism and/or hospital service/s."
9786214270781
TOURISM--MARKETING
G 155 .S47 2020
Marketing : for tourism and hospitality / Angelita Ong Camilar-Serrano - Intramuros, Manila : Unlimited Books, c2020 - x, 201 pages : illustration ; 26 cm.
Includes bibliographical references.
Acknowledgement -- Preface -- 1. Introduction to marketing for tourism and hospitality -- 2. Tourism and hospitality service marketing and quality -- 3. The marketing environment -- 4. Tourism and hospitality service marketing and quality -- 5. Marketing segmentation, targeting and positioning -- 6. Tourism and hospitality products -- 7. Pricing tourism and hospitality product -- 8. Distribution channels tourism and hospitality product -- 9. Promoting tourism and hospitality product -- Bibliography -- Webliography.
" The goal of this book is to make marketing a significant component of the tourism and hospitality industry in identifying what factors make customers choose a particular tourism and/or hospital service/s."
9786214270781
TOURISM--MARKETING
G 155 .S47 2020
