Marketing : for tourism and hospitality / Angelita Ong Camilar-Serrano

By:

Camilar-Serrano, Angelita Ong [author]

Material type: Text

TextPublication details: Intramuros, Manila : Unlimited Books, c2020Description: x, 201 pages : illustration ; 26 cmISBN:

9786214270781

Subject(s):

TOURISM--MARKETING

LOC classification:

G 155 .S47 2020

Contents:

Acknowledgement -- Preface -- 1. Introduction to marketing for tourism and hospitality -- 2. Tourism and hospitality service marketing and quality -- 3. The marketing environment -- 4. Tourism and hospitality service marketing and quality -- 5. Marketing segmentation, targeting and positioning -- 6. Tourism and hospitality products -- 7. Pricing tourism and hospitality product -- 8. Distribution channels tourism and hospitality product -- 9. Promoting tourism and hospitality product -- Bibliography -- Webliography.

Summary: " The goal of this book is to make marketing a significant component of the tourism and hospitality industry in identifying what factors make customers choose a particular tourism and/or hospital service/s."

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Date due	Barcode
Books	NU Clark Filipiniana	Non-fiction	FIL G 155 .S47 2020 (Browse shelf(Opens below))		Available		NUCLA000000912

Includes bibliographical references.

" The goal of this book is to make marketing a significant component of the tourism and hospitality industry in identifying what factors make customers choose a particular tourism and/or hospital service/s."

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