MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01886nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
NUCLARK |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250226170217.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
250226b ph ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781473902510 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
NUCLARK |
| Transcribing agency |
NUCLARK |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
P 90 .M35 2020 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
McQuail, Denis |
| Relator term |
author |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Mcquail's media and mass communication theory / |
| Statement of responsibility, etc. |
Denis McQuail, and Mark Deuze |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Seventh Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London : |
| Name of publisher, distributor, etc. |
SAGE Publications, |
| Date of publication, distribution, etc. |
c2020. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
ix, 672 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm. |
| 365 ## - TRADE PRICE |
|---|
| Price amount |
$55.99 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Preface -- How to use this book -- Part 1 Preliminaries -- Part 2 Theories -- Part 3 Structures -- Part 4 Organizations -- Part 5 Content -- Part 6 Audiences -- Part 7 Effects -- Part 8 Epilogue -- Glossary -- References -- Author index -- Subject index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Now in its seventh edition, this landmark text continues to define the field of media and mass communication theory and research. It is a uniquely comprehensive and balanced guide to the world of pervasive, ubiquitous, mobile, social and always-online media that we live in today.<br/><br/>New to this edition:<br/><br/>Explores mass communication and media theory in an age of big data, algorithmic culture, AI, platform governance, streaming services, and mass self-communication.<br/>Discusses the ethics of media and mass communication in all chapters. <br/>Introduces a diverse and global range of voices, histories and examples from across the field.<br/>Ties theory to the way media industries work and what it's like to make all kinds of media, including journalism, advertising, film, television, and digital games. <br/><br/>This book is the benchmark for studying media and mass communication in the 21st century." -- SAGE |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
MASS MEDIA |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |
| Suppress in OPAC |
No |
