Mcquail's media and mass communication theory / Denis McQuail, and Mark Deuze
Material type:
TextPublication details: London : SAGE Publications, c2020.Edition: Seventh EditionDescription: ix, 672 pages : illustrations ; 24 cmISBN: - 9781473902510
- P 90 .M35 2020
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NU Clark Circulation | Non-fiction | GC P 90 .M35 2020 (Browse shelf(Opens below)) | Available | NUCLA000005377 |
Includes bibliographical references and index.
Preface -- How to use this book -- Part 1 Preliminaries -- Part 2 Theories -- Part 3 Structures -- Part 4 Organizations -- Part 5 Content -- Part 6 Audiences -- Part 7 Effects -- Part 8 Epilogue -- Glossary -- References -- Author index -- Subject index.
"Now in its seventh edition, this landmark text continues to define the field of media and mass communication theory and research. It is a uniquely comprehensive and balanced guide to the world of pervasive, ubiquitous, mobile, social and always-online media that we live in today.
New to this edition:
Explores mass communication and media theory in an age of big data, algorithmic culture, AI, platform governance, streaming services, and mass self-communication.
Discusses the ethics of media and mass communication in all chapters.
Introduces a diverse and global range of voices, histories and examples from across the field.
Ties theory to the way media industries work and what it's like to make all kinds of media, including journalism, advertising, film, television, and digital games.
This book is the benchmark for studying media and mass communication in the 21st century." -- SAGE
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