MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02712nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
NUCLARK |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250319174355.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
250319b ph ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9788197071553 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
NUCLARK |
| Transcribing agency |
NUCLARK |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
N 7433.7 .B76 2024 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Brooks, Alice |
| Relator term |
author |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Graphic design : |
| Remainder of title |
essentials handbook / |
| Statement of responsibility, etc. |
Alice Brooks |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New Delhi : |
| Name of publisher, distributor, etc. |
Asia Publishers and Distributors, |
| Date of publication, distribution, etc. |
c2024. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
vii, 287 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
26 cm. |
| 365 ## - TRADE PRICE |
|---|
| Price amount |
Php1,299.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Preface -- 1 Introduction to graphic design -- 2 Elements of design -- 3 Typography fundamentals -- 4 Layout and composition -- 5 Color theory and application 6 Image editing and manipulation -- 7 Vector graphics and illustration -- 8 Branding and identity design -- Index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"In today's fast-paced and visually oriented market, the demand for professional graphic design services has become more critical than ever for businesses aiming to stand out. These services are essential in crafting compelling marketing materials like brochures, business cards, flyers, and banners, which play a pivotal role in communication and promotional strategies. Beyond these traditional elements, graphic design extends into the digital sphere, embracing the creation of distinct and engaging designs for mobile applications and social media pages, thereby enhancing online presence and interaction with potential customers.<br/>Graphic design transcends mere aesthetic appeal; it is a strategic tool that serves to build and reinforce brand identity. Through the thoughtful development of logos and branding elements, graphic designers lay the foundational visuals that encapsulate the essence of a brand, making it recognizable and memorable in the eyes of the consumer. This visual identity goes beyond the superficial, embedding the brand's values and ethos into the visual narrative that is communicated to the audience.<br/>The 'Graphic Design Essentials Handbook' serves as a comprehensive guide for anyone venturing into the field of graphic design, encompassing the foundational elements and advanced techniques necessary for mastery. Spanning eight chapters, the book meticulously unpacks the intricacies of graphic design, beginning with an introductory chapter that defines the scope and significance of graphic design. This initial chapter sets the stage by providing a historical context, illustrating the evolution of design principles and their pivotal role across various industries." -- Preface. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
COMPUTER ART |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
DIGITAL ART |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |
| Suppress in OPAC |
No |
