Graphic design : essentials handbook / Alice Brooks

Includes bibliographical references and index.

Preface -- 1 Introduction to graphic design -- 2 Elements of design -- 3 Typography fundamentals -- 4 Layout and composition -- 5 Color theory and application 6 Image editing and manipulation -- 7 Vector graphics and illustration -- 8 Branding and identity design -- Index.

"In today's fast-paced and visually oriented market, the demand for professional graphic design services has become more critical than ever for businesses aiming to stand out. These services are essential in crafting compelling marketing materials like brochures, business cards, flyers, and banners, which play a pivotal role in communication and promotional strategies. Beyond these traditional elements, graphic design extends into the digital sphere, embracing the creation of distinct and engaging designs for mobile applications and social media pages, thereby enhancing online presence and interaction with potential customers.
Graphic design transcends mere aesthetic appeal; it is a strategic tool that serves to build and reinforce brand identity. Through the thoughtful development of logos and branding elements, graphic designers lay the foundational visuals that encapsulate the essence of a brand, making it recognizable and memorable in the eyes of the consumer. This visual identity goes beyond the superficial, embedding the brand's values and ethos into the visual narrative that is communicated to the audience.
The 'Graphic Design Essentials Handbook' serves as a comprehensive guide for anyone venturing into the field of graphic design, encompassing the foundational elements and advanced techniques necessary for mastery. Spanning eight chapters, the book meticulously unpacks the intricacies of graphic design, beginning with an introductory chapter that defines the scope and significance of graphic design. This initial chapter sets the stage by providing a historical context, illustrating the evolution of design principles and their pivotal role across various industries." -- Preface.