Principles of marketing in the 21st century / Adonis S. Bautista.

By:

Bautista, Adonis S [author]

Contributor(s):

Gelido, Reynaldo T [co-author]

Material type: Text

TextPublication details: Malabon City : Mutya Publishing, c2020.Description: 139 pages : tables, figures ; 23 cmISBN:

9789718219379

Subject(s):

MARKETING

LOC classification:

HF 5415 .B38 2020

Contents:

CHAPTER 1 An overview of marketing -- CHAPTER 2 Consumer behavior -- CHAPTER 3 The buying behavior of organizational markets -- CHAPTER 4 Market segmentation and targeting -- CHAPTER 5 Market research and information system -- CHAPTER 6 The product, services, and brands -- CHAPTER 7 The price -- CHAPTER 8 Marketing channels -- CHAPTER 9 Physical distribution -- CHAPTER 10 Retailing and wholesaling -- CHAPTER 11 Personal selling -- CHAPTER 12 Advertising, sales promotion, public relation and direct marketing -- CHAPTER 13 Services and non-business marketing -- References.

Summary: "This module is a reference material that was conceptualized due to a strong desire to make teaching-learning process easy and enjoyable. most of its contents are explained by the authors in a friendly and simplified manner to provide convenience to the students and the teachers as well." -- Preface.

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Copy number	Status	Date due	Barcode
Books	NU Clark Senior High School	Non-fiction	FIL HF 5691 .B38 2020 (Browse shelf(Opens below))		c.1	Available		NUCLA000001032

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Includes bibliographical references.

"This module is a reference material that was conceptualized due to a strong desire to make teaching-learning process easy and enjoyable. most of its contents are explained by the authors in a friendly and simplified manner to provide convenience to the students and the teachers as well." -- Preface.

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