Selling tourist destinations : geography for travel professional / Marc Mancini

By:

Mancini, Marc [author]

Material type: Text

TextPublication details: Singapore : Cengage Learning Asia Pte Ltd, c2016Description: viii, 551 pages : illustrations ; 23 cmISBN:

9789814314787

Subject(s):

TOURISM

LOC classification:

G 155 .M36 2016

Contents:

Preface -- Part I: Basic ingredients: geography and how to sell it -- Part II: North America: charm of the familiar -- Part III: Latin America and The Caribbean: rhythms of culture -- Part IV: Europe: continental flair -- Part V: Africa and the Middle East: savannahs and sand -- Part VI: Asia and the Pacific: rim of mystery -- Index.

Summary: "Selling destinations is a geography book targeted to those who sell, or who plan to sell, places. At first glances, it may seem to be primarily a study or reference work for travel counselors, and it is certainly that. But it will improve equally useful to you even if you're in another segment of the travel industry, and for two reasons. First, you need to know how travel agents deal with geography, since you depend on their salesmanship. Second, everyone in the travel industry, in one way or another, sells places. The insights and strategies that this book gives can be used by anyone who deals with the traveling public: travel supplier reservationists, travel agents, tour guides, sales representatives, cruise directors, corporate travel managers, and more."

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Date due	Barcode
Books	NU Clark Circulation	Non-fiction	GC G 155 .M36 2016 (Browse shelf(Opens below))		Available		NUCLA000001092

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Previous	GC G 116 .C66 2007 World regional geography : global connections, local voices /	GC G 116 .W67 2011 World regions in global context : people, places, and environments /	GC G 155 .C75 2007 Crisis management in tourism /	GC G 155 .M36 2016 Selling tourist destinations : geography for travel professional /	GC G 155 .T68 2007 c.1 Tourism in peripheries : perspectives from the far north and south /	GC G 155 .T68 2007 c.2 Tourism in peripheries : perspectives from the far north and south /	GC G 155 .T68 2007 c.3 Tourism in peripheries : perspectives from the far north and south /	Next

Includes index.

"Selling destinations is a geography book targeted to those who sell, or who plan to sell, places. At first glances, it may seem to be primarily a study or reference work for travel counselors, and it is certainly that. But it will improve equally useful to you even if you're in another segment of the travel industry, and for two reasons. First, you need to know how travel agents deal with geography, since you depend on their salesmanship. Second, everyone in the travel industry, in one way or another, sells places. The insights and strategies that this book gives can be used by anyone who deals with the traveling public: travel supplier reservationists, travel agents, tour guides, sales representatives, cruise directors, corporate travel managers, and more."

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