Strategic Management in Tourism and hospitality with total quality management / Don M. Magpantay

1. The nature of strategic planning -- 2. The business vision and mission -- 3. Analyzing a company's external environment -- 4. Analyzing a company's resources and competitive position -- 5. Crafting strategy : the quest for competitive advantage -- 6. Strategy analysis and choice -- 7. Executing the strategies : management and operations. -- 8. Executing the strategies : marketing, finance/accounting,r&d and mis issuees -- 9. Corporate governance ethics -- 10. Total quality management systems : hospitakity and Tourism management.

"Strategic management and total quality management (TQM) are essential for achieving success in the tourism and hospitality industry by aligning business goals with quality service delivery. involves formulating and implementing strategies to achieve organizational goals. In the tourism and hospitality sectors, this process is critical due to the industry's dynamic nature, which heavily relies on customer satisfaction and operational efficiency."