Do good : embracing brand citizenship to fuel both purpose and profit / Anne Bahr Thompson
Material type:
TextPublication details: New York : AMACOM, c2018Description: vii, 294 pages ; 24 cmISBN: - 9780814438398
- HD 60 .T46 2018
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NU Clark Circulation | Non-fiction | GC HD 60 .T46 2018 (Browse shelf(Opens below)) | Available | NUCLA000001461 |
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Includes bibliographical references and index.
Introduction -- Part I: It's brave new world -- Part II: The path of brand citizenship -- Part III: Choosing change -- Endnotes -- Index.
"Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit by Anne Bahr Thompson takes a look at many modern businesses that have established themselves as leaders in profits and global citizenship by working with people who are less fortunate and giving back to those who are in need."
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