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Essentials of health care marketing / Eric N. Berkowitz

By: Material type: TextTextPublication details: Sudbury, Massachusetts : Jones & Bartlett, c2011Edition: Third EditionDescription: xx, 515 pages : color illustrations ; 23 cmISBN:
  • 9780763783334
Subject(s): LOC classification:
  • RA 410.56 .B47 2011
Contents:
Preface -- Introduction -- Acknowledgments -- Part I. The marketing process -- Part II.  Understanding the Consumer -- Part III. The Marketing Mix -- Appendices -- Index.
Summary: "The healthcare industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. As such, healthcare administrators must be prepared to shift their strategies in order to meet the demands of this dynamic market. Essentials of Health Care Marketing, Third Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market." -- Back cover
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Holdings
Item type Current library Collection Call number Materials specified Status Date due Barcode
Books Books NU Clark Circulation Non-fiction GC RA 410.56 .B47 2011 (Browse shelf(Opens below)) Available NUCLA000001551

Includes index.

Preface -- Introduction -- Acknowledgments -- Part I. The marketing process -- Part II.  Understanding the Consumer -- Part III. The Marketing Mix -- Appendices -- Index.

"The healthcare industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. As such, healthcare administrators must be prepared to shift their strategies in order to meet the demands of this dynamic market. Essentials of Health Care Marketing, Third Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market." -- Back cover

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