The social media side door : how to bypass the gatekeepers to gain greater access and influence / Ian Greenleigh

By:

Greenleigh, Ian [author]

Material type: Text

TextPublication details: New York : McGraw Hill, c2014Description: viii, 245 pages ; 23 cmISBN:

9780071816731

Subject(s):

LOC classification:

HM 742 .G74 2014

Contents:

Acknowledgments -- Introduction: My Story -- Chapter 1: Gatekeeping and Access -- Chapter 2: From the Outside, Looking In -- Chapter 3: I Hate "Networking" -- Chapter 4: Walking Through the Social Media Side Door -- Chapter 5: From the Inside, Looking Out -- Chapter 6: Egomania -- Chapter 7: Access, Influence, and the Social-Industrial Revolution -- Chapter 8: The Birth of Big Social -- Chapter 9: Media Ladders and the Art of the Newsjack -- Chapter 10: Secrects of SOcial Advertising -- Chapter 11: The future of Access and Influence -- Quick Reference: Tools and Techniques -- Notes -- Index.

Summary: "Skip the line at the front door and unlock privileged access to top influencers and decision makers Barriers used to be everywhere, in the form of gatekeepers and rules that governed access to people with power, authority, budgets, expertise, and fame. But social media side doors--alternate avenues of access through social media--have opened all around us. Through them, we can engage with top business executives, thought leaders, and tastemakers. In this groundbreaking guide, social media strategist Ian Greenleigh reveals how to detect and walk right through the social media side doors that lie hidden in plain sight--to forge valuable relationships, create business opportunities, raise your thought leader profile, or land the perfect job. It will enable readers to expand their own means of access to those they wish to engage with, and the ways in which this access--in both directions--can be used to unlock a new level of ROI."

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Date due	Barcode
Books	NU Clark Circulation	Non-fiction	GC HM 742 .G74 2014 (Browse shelf(Opens below))		Available		NUCLA000001596

Browsing NU Clark shelves, Shelving location: Circulation, Collection: Non-fiction Close shelf browser (Hides shelf browser)

Previous					No cover image available			Next
Previous	GC HM 741 .C65 2014 A world gone social : how companies must adapt to survive /	GC HM 741 .L563 2021 Social media communication : concepts, practices, data, law and ethics /	GC HM 742 .B45 2012 The complete idiot's guide to Facebook /	GC HM 742 .G74 2014 The social media side door : how to bypass the gatekeepers to gain greater access and influence /	GC HM 742 .R67 2011 Curation nation : how to win in a world where consumers are creators /	GC HM 831 .P56 2017 How soon is now? : from personal initiation to global transformation /	GC HM 846 .F75 2005 The world is flat : a brief history of the twenty-first century /	Next

Includes index.

"Skip the line at the front door and unlock privileged access to top influencers and decision makers Barriers used to be everywhere, in the form of gatekeepers and rules that governed access to people with power, authority, budgets, expertise, and fame. But social media side doors--alternate avenues of access through social media--have opened all around us. Through them, we can engage with top business executives, thought leaders, and tastemakers.

In this groundbreaking guide, social media strategist Ian Greenleigh reveals how to detect and walk right through the social media side doors that lie hidden in plain sight--to forge valuable relationships, create business opportunities, raise your thought leader profile, or land the perfect job. It will enable readers to expand their own means of access to those they wish to engage with, and the ways in which this access--in both directions--can be used to unlock a new level of ROI."

There are no comments on this title.

to post a comment.