Sold on language : how advertisers talk to you and what this says about you / Julie Sedivy, [and] Greg Carlson

By:

Sedivy, Julie [author]

Material type: Text

TextPublication details: Chichester, West Sussex, UK ; Malden, MA : Wiley Blackwell, c2011.Description: xii, 317 pages : illustrations ; 23 cmISBN:

9780470683095

Subject(s):

LOC classification:

HF 5821 .S43 2011

Contents:

About the authors -- Preface -- 1 The power of choice -- 2 The unconscious consumer -- 3 The attentional arms race -- 4 We know what you're thinking -- 5 Why ads don't say what they mean (or mean what they say) -- 6 Acting out -- 7 Divide and conquer -- 8 The politics of choice -- Sources -- Index.

Summary: "Sold on language examines how the competitive marketplace shapes the ways in which commercial and political advertisers speak to us.: Authored by a team of highly respected language scientists; Written in an informal style with many examples drawn from popular culture; Communicates ideas and research findings about language and the mind, revealing the mental processes behind the daily interactions we all have with contemporary advertising; Brings together insights from fields as varied as linguistics, philosophy, social psychology, behavioral economics, and political science." -- Provided by Library of Congress.

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Date due	Barcode
Books	NU Clark Circulation	Non-fiction	GC HF 5821 .S43 2011 (Browse shelf(Opens below))		Available		NUCLA000001986

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Previous	GC HF 5686 .D78 2022 c.1 Cost accounting and control /	GC HF 5686 .D78 2022 c.2 Cost accounting and control /	GC HF 5718 .G85 2023 Communication essentials : the tools you need to master every type of professional interaction /	GC HF 5821 .S43 2011 Sold on language : how advertisers talk to you and what this says about you /	GC HF 5823 .B45 2015 Advertising and Promotion : an integrated marketing communications perspective /	GC HG 222.3 .E54 2005 c.1 Secrets of the millionaire mind : mastering the inner game of wealth /	GC HG 222.3 .E54 2005 c.2 Secrets of the millionaire mind : mastering the inner game of wealth /	Next

Includes bibliographical references and index.

"Sold on language examines how the competitive marketplace shapes the ways in which commercial and political advertisers speak to us.: Authored by a team of highly respected language scientists; Written in an informal style with many examples drawn from popular culture; Communicates ideas and research findings about language and the mind, revealing the mental processes behind the daily interactions we all have with contemporary advertising; Brings together insights from fields as varied as linguistics, philosophy, social psychology, behavioral economics, and political science." -- Provided by Library of Congress.

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