Marketing communications : contexts, strategies, and applications / Chris Fill.

By:

Fill, Chris [author]

Material type: Text

TextPublication details: England : Pearson Education Limited, c2002.Edition: Third EditionDescription: xxxii, 790 pages : color illustrations ; 25 cmISBN:

0273655000

Subject(s):

LOC classification:

HF 5415.12 .F55 2002

Contents:

Part 1 Introduction and setting the scene -- Part 2 Contexts -- Part 3 Strategies -- Part 4 Applications and methods of marketing communication -- Appendix A Suggested marketing communications plan for 'Porridge matters'.

Summary: "For undergraduate and postgraduate/ MBA marketing communications/corporate communications courses. Also essential for CIM Diploma students studying for the Marketing Communications Strategy unit. The Third edition of Fill's best selling, theoretically strong marketing communications text provides a comprehensive introduction to the subject and is widely adopted on CIM and undergraduate programmes. The text is written around two main themes: Integrated Marketing Communications and relatioonship marketing." -- Amazon.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Date due	Barcode
Books	NU Clark Circulation	Non-fiction	GC HF 5415.12 .F55 2002 (Browse shelf(Opens below))		Available		NUCLA000002148

Browsing NU Clark shelves, Shelving location: Circulation, Collection: Non-fiction Close shelf browser (Hides shelf browser)

Previous			No cover image available					Next
Previous	GC HD 9969 .W48 2020 The Spanx story : what's underneath the incredible success of Sara Blakely's billion-dollar empire /	GC HF 5414.1265 .G35 2012 The power of foursquare : 7 innovative ways to get your customers to check in wherever they are /	GC HF 5415.3 .B33 2020 Consumer Behavior /	GC HF 5415.12 .F55 2002 Marketing communications : contexts, strategies, and applications /	GC HF 5415.12 .F55 2002 Communicating effectively /	GC HF 5415.12 .M69 2021 Video marketing : create engaging video campaigns to drive brand growth and sales /	GC HF 5415.13 .M36 2023 Marketing for dummies /	Next

Includes bibliographical references and index.

"For undergraduate and postgraduate/ MBA marketing communications/corporate communications courses. Also essential for CIM Diploma students studying for the Marketing Communications Strategy unit. The Third edition of Fill's best selling, theoretically strong marketing communications text provides a comprehensive introduction to the subject and is widely adopted on CIM and undergraduate programmes. The text is written around two main themes: Integrated Marketing Communications and relatioonship marketing." -- Amazon.

There are no comments on this title.

to post a comment.