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Consumer behavior / Leon G. Schiffman, [and] Leslie Lazar Kanuk ; in collaboration with Joseph Wisenblit

By:

Schiffman, Leon G [author]

Material type: Text

TextPublication details: Boston : Pearson, c2010Description: 518 pages : color illustrations ; 29 cmISBN:

978013505010

Subject(s):

LOC classification:

HF 5415.32 .S35 2010

Contents:

Part 1: Introduction -- Part 2: The Consumer as an individual -- Part 3: Consumers in their social and cultural settings -- Part 4: The consumers decision making process and ethical dimensions.

Summary: "Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. Consumer Behavior: Its Origin and Strategic and Applications; Introduction to the Consumer Research Process; Market Segmentation; Consumer Motivation; Personality and Consumer Behavior; Consumer Perception; Consumer Learning; Consumer Attitude Formation and Change; Communication and Consumer Behavior; The Family and Its Social Class Standing; Influence of Culture on Consumer Behavior; Subcultures and Consumer Behavior; Cross Cultural and Global Consumer Behavior; Diffusion of Innovations; Consumer Decision Making and Beyond; Consumers Social Responsibility and Green Marketing For readers interested in studying consumer behavior and/or marketing."

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Date due	Barcode
Books	NU Clark Circulation	Non-fiction	GC HF 5415.32 .S35 2010 (Browse shelf(Opens below))		Available		NUCLA000002402

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Includes index.

Part 1: Introduction -- Part 2: The Consumer as an individual -- Part 3: Consumers in their social and cultural settings -- Part 4: The consumers decision making process and ethical dimensions.

"Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. Consumer Behavior: Its Origin and Strategic and Applications; Introduction to the Consumer Research Process; Market Segmentation; Consumer Motivation; Personality and Consumer Behavior; Consumer Perception; Consumer Learning; Consumer Attitude Formation and Change; Communication and Consumer Behavior; The Family and Its Social Class Standing; Influence of Culture on Consumer Behavior; Subcultures and Consumer Behavior; Cross Cultural and Global Consumer Behavior; Diffusion of Innovations; Consumer Decision Making and Beyond; Consumers Social Responsibility and Green Marketing For readers interested in studying consumer behavior and/or marketing."

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