Introduction to mass communication media literacy and culture / Stanley Baran.
Material type:
TextPublication details: Mountain View, California : Mayfield Publishing, c1999.Description: xxiv, 518 pages : color illustrations ; 26 cmISBN: - 1559349603
- P 90 .B37 1999
| Item type | Current library | Collection | Call number | Materials specified | Status | Date due | Barcode |
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NU Clark Circulation | Non-fiction | GC P 90 .B37 1999 (Browse shelf(Opens below)) | Available | NUCLA000002482 |
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Includes bibliographical references and index.
Part 1: Laying The Groundwork -- Mass Communication, Culture, And Media Literacy -- The Evolving Mass Communication Process -- Part 2: Media, Media Industries, And Media Audiences -- Books -- Newspapers -- Magazines -- Film -- Radio, Recording, And Popular Music -- Television, Cable, And Mobile Video -- Video Games -- The Internet And The World Wide Web --Part 3: Supporting Industries -- Public Relations -- Advertising -- Part 4: Mass-Mediated Culture In The Information Age -- Theories And Effects Of Mass Communication -- Media Freedom, Regulation, And Ethics -- Global Media -- Index.
"The media literacy movement is receiving a great deal of attention today. a special winter 1998 issue of the Journal of Communication was devoted to media literacy, and several new books on the topic have appeared ."--Preface
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