Strategic management : concepts and applications / Ma. Elenita Balatbat Cabrera, Gilbert Anthony B. Cabrera and Bernadette Ann B. Cabrera

By:

Cabrera, Ma. Elenita Balatbat [author]

Contributor(s):

Material type: Text

TextPublication details: Manila, Philippines : GIC Enterprises & Co., Inc., c2022Edition: 2022 EDITIONDescription: xv, 283 pages : illustrations ; 23 cmISBN:

9786214161256

Subject(s):

STRATEGIC PLANNING

LOC classification:

HD 30.28 .C33 2022

Contents:

Preface -- Unit I Understanding strategy -- Unit II Strategy development and strategic decision making -- Unit III Strategy implementation -- Glossary of key terms -- References

Summary: The objective of this book is to provide the readers, students and new business managers with core concepts, framework, and analysis techniques in strategy that will not only integrate their functional responsibilities but also help them to become managers who make better strategic decisions. This book looks at the whole process of strategic decision-making from vision , innovating and allocating resources, to implementation leading people through changes in the business. It focuses on the presentation of relevant strategy content using analysis, formulation, and implementation as a guiding framework . It includes the traditional chapters needed in the core strategy course, as well as contemporary standalone chapters that provided added value. -- preface

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Copy number	Status	Date due	Barcode
Books	NU Clark Filipiniana	Non-fiction	FIL HD 30.28 .C33 2022 c.1 (Browse shelf(Opens below))		c.1	Available		NUCLA000004145
Books	NU Clark Filipiniana	Non-fiction	FIL HD 30.28 .C33 2022 c.2 (Browse shelf(Opens below))		c.2	Available		NUCLA000004146

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Includes bibliographical references.
Glossary: 274 -282 pages.

Preface -- Unit I Understanding strategy -- Unit II Strategy development and strategic decision making -- Unit III Strategy implementation -- Glossary of key terms -- References

The objective of this book is to provide the readers, students and new business managers with core concepts, framework, and analysis techniques in strategy that will not only integrate their functional responsibilities but also help them to become managers who make better strategic decisions. This book looks at the whole process of strategic decision-making from vision , innovating and allocating resources, to implementation leading people through changes in the business. It focuses on the presentation of relevant strategy content using analysis, formulation, and implementation as a guiding framework . It includes the traditional chapters needed in the core strategy course, as well as contemporary standalone chapters that provided added value. -- preface

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