Introduction to meetings, incentives, conferences and events management (MICE) / Zenaida Lansangan-Cruz
Material type:
TextPublication details: Manila : Rex Book Store, c2020Description: vi, 214 pages : illustrations ; 26 cmISBN: - 9786210403848
- G 155 .C78 2020
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NU Clark Filipiniana | Non-fiction | FIL G 155 .C78 2020 (Browse shelf(Opens below)) | Available | NUCLA000000370 |
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| FIL G 155 .C67 2021 c.2 Research in tourism / | FIL G 155 .C78 2016 Tourism impacts and sustainability / | FIL G 155 .C78 2019 Micro perspective of tourism and hospitality / | FIL G 155 .C78 2020 Introduction to meetings, incentives, conferences and events management (MICE) / | FIL G 155 .C78 2022 c.1 Tourism policy planning and development / | FIL G 155 .C78 2022 c.2 Tourism policy planning and development / | FIL G 155 .D57 2019 c.1 Macro perspectives of tourism and hospitality / |
Includes Index.
Preface -- Chapter 1: The meaning and importance of MICE -- Chapter 2: Key players in the MICE industry and their roles in the tourism and hospitality industry -- Chapter 3: MICE planners -- Chapter 4: MICE planning -- Chapter 5: MICE management -- Chapter 6: Marketing MICE -- Chapter 7: Financial management of MICE -- Chapter 8: Risk management -- Chapter 9: The role of ethics in the MICE industry -- Chapter 10: Technology for the MICE industry -- Chapter 11: Changes affecting the MICE industry in the next millennium -- Chapter 12: Special events management -- Glossary -- Index.
"This book is intended to provide students with the basic framework for planning MICE and the knowledge and skills necessary in case they would like to become MICE professional." -- Excerpt from the preface
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