Principles of marketing / Angelita Ong Camilar-Serrano
Material type:
TextPublication details: Intramuros, Manila : Unlimited Books Library services & Publishing Inc., c2021Description: x, 394 pages : illustrations ; 26 cmISBN: - 9789719654308
- HF 5415 .S47 2021
| Item type | Current library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode |
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NU Clark Senior High School | Non-fiction | FIL HF 5415 .S47 2021 c.1 (Browse shelf(Opens below)) | c.1 | Available | NUCLA000003727 | ||
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NU Clark Senior High School | Non-fiction | FIL HF 5415 .S47 2021 c.2 (Browse shelf(Opens below)) | c.2 | Available | NUCLA000003728 |
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| FIL HF 5415 .M88 2022 c.1 Fundamentals of marketing : for senior high school / | FIL HF 5415 .M88 2022 c.2 Fundamentals of marketing : for senior high school / | FIL HF 5415 .S47 2021 c.1 Principles of marketing / | FIL HF 5415 .S47 2021 c.2 Principles of marketing / | FIL HF 5415 .S47 2022 c.2 Business-to-business marketing / | FIL HF 5415 .S47 2022 c.3 Business-to-business marketing / | FIL HF 5415 .S47 2022 c.4 Business-to-business marketing / |
Includes bibliographical references.
Preface -- Acknowledgement -- Chapter 1. Marketing principles and strategies.--Chapter 2. Customer relationship: customer service.--Chapter 3. Market opportunity analysis and consumer analysis.--Chapter 4. The marketing mix.--Chapter 5. Managing the marketing effort.--Chapter 6. Workshop and presentation of marketing plan. -- Appendices -- Bibliography -- Webliography.
"This book is designed to provide students with a great starting point for generating ideas and insights for marketing. This book especially created for students in the 11th grade for the implementation of K to 12 in the Philippines." -- Preface
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