Principles of marketing : for senior high school / Cynthia A. Zarate

By:

Zarate, Cynthia A [author]

Material type: Text

TextPublication details: Quezon City : C & E Publishing Inc., c2021Description: vii, 212 pages : color illustrations ; 26 cmISBN:

9789719815563

Subject(s):

MARKETING -- PHILIPPINES

LOC classification:

HF 5415 .Z37 2021

Contents:

Preface -- Unit 1. Marketing principles and strategies -- Unit 2. Building customer loyalty through customer service -- Unit 3. Market opportunity analysis and consumer analysis -- Unit 4. Developing the marketing mix -- Unit 5. The marketing planning process and the marketing plan -- Glossary -- Bibliography -- Index.

Summary: "This textbook is written for Principles of Marketing, a specialized subject in the accountancy, business, and management (ABM) track of the senior high school K to 12 curriculum. It aims to introduce students to basic marketing concepts, the elements of the marketing mix, and the steps in making a marketing plan. The book is divided into five units consisting of 16 lessons which discuss principles, concepts, and practices of marketing." -- Preface.

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Copy number	Status	Date due	Barcode
Books	NU Clark Senior High School	Non-fiction	FIL HF 5415 .Z37 2021 c.1 (Browse shelf(Opens below))		c.1	Available		NUCLA000003553
Books	NU Clark Senior High School	Non-fiction	FIL HF 5415 .Z37 2021 c.2 (Browse shelf(Opens below))		c.2	Available		NUCLA000003554

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Includes bibliographical references and index.

"This textbook is written for Principles of Marketing, a specialized subject in the accountancy, business, and management (ABM) track of the senior high school K to 12 curriculum. It aims to introduce students to basic marketing concepts, the elements of the marketing mix, and the steps in making a marketing plan. The book is divided into five units consisting of 16 lessons which discuss principles, concepts, and practices of marketing." -- Preface.

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