Creating a brand identity : a guide for designers / Catherin Slade-Brooking

By:

Brooking, Catherine Slade [author]

Material type: Text

TextPublication details: London : Laurence King Publishing, c2022Description: 160 pages : color illustrations 23 cmISBN:

9781780675626

Subject(s):

BRANDING (MARKETING.)

LOC classification:

HF 5415.1255 .B76 2022

Contents:

Introduction -- Chapter 1: Branding basics -- Chapter 2: Brand anatomy -- Chapter 3: Brand strategy -- Chapter 4: The design process -- Chapter 5: Research -- Chapter 6: Analysis -- Chapter 7: Concept development -- Chapter 8: Delivering the final design -- Glossrry -- Recommended reading -- Index -- Picture credits.

Summary: "Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behavior. This practical handbook is a comprehensive introduction to this creative process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, and launching the new identity. " -- Back cover

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Date due	Barcode
Books	NU Clark Circulation	Non-fiction	GC HF 5415.1255 .B76 2022 (Browse shelf(Opens below))		Available		NUCLA000005046

Browsing NU Clark shelves, Shelving location: Circulation, Collection: Non-fiction Close shelf browser (Hides shelf browser)

Previous	No cover image available							Next
Previous	GC HF 5415.32 .S35 2010 Consumer behavior /	GC HF 5415.32 2011 Consumer behavior : buying, having, and being /	GC HF 5415.123 .P47 2023 Strategic integrated marketing communications /	GC HF 5415.1255 .B76 2022 Creating a brand identity : a guide for designers /	GC HF 5415.1265 .B87 2014 The social empolyee : how great companies make social media work /	GC HF 5415.1265 .B87 2014 The social empolyee : how great companies make social media work /	GC HF 5415.1265 .C66 2009 Twitter power : how to dominate your market one tweet at a time /	Next

includes index.

"Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behavior. This practical handbook is a comprehensive introduction to this creative process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, and launching the new identity. " -- Back cover

There are no comments on this title.

to post a comment.