Advanced marketing management / Marmelo V. Abante [and] Melchor S. Julianes
Material type:
TextPublication details: Intramuros, Manila : Unlimited Books Library Services and Publishing, Inc., c2024Description: xiv, 254 pages ; 26 cmISBN: - 9786214271696
- HF 5415 .A23 2024
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NU Clark Filipiniana | Non-fiction | FIL HF 5415 .A23 2024 c.1 (Browse shelf(Opens below)) | c.1 | Available | NUCLA000003698 | ||
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NU Clark Filipiniana | Non-fiction | FIL HF 5415 .A23 2024 c.2 (Browse shelf(Opens below)) | c.2 | Available | NUCLA000003699 | ||
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NU Clark Filipiniana | Non-fiction | FIL HF 5415 .A23 2024 c.3 (Browse shelf(Opens below)) | c.3 | Available | NUCLA000003781 |
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| FIL HF 5387 .M46 2022 c.1 Governance, business ethics, risk management, and internal control / | FIL HF 5387 .M46 2022 c.2 Governance, business ethics, risk management, and internal control / | FIL HF 5415 .A23 2024 c.1 Advanced marketing management / | FIL HF 5415 .A23 2024 c.2 Advanced marketing management / | FIL HF 5415 .A23 2024 c.3 Advanced marketing management / | FIL HF 5415 .A23 2024 c.3 Advanced marketing management / | FIL HF 5415 .A38 2022 The art and science of the pitch : the ultimate playbook for pitching to partners, investors, and reality tv shows / |
Includes bibliographical references.
Preface -- The purpose of this book -- Key features -- How to use this book -- Acknowledgments -- Final thoughts -- Module 1: An overview of strategic marketing -- Module 2: Strategic marketing planning and analysis -- Module 3: Consumer behavior and market research -- Module 4; Brand management and innovation -- Module 5: Integrated marketing communications -- Module 6: International and global marketing -- Module 7: Emerging trends in marketing -- Module 8: Marketing analytics and decision-making -- Module 9: Marketing leadership and change management -- Module 10: Capstone project and presentations -- References.
"Welcome to the realm of Advanced Marketing Management. The primary target audience of this book comprises individuals pursuing their education at the graduate level. Its purpose is to serve as a thorough manual, providing guidance on navigating the complex realm of contemporary marketing strategies, techniques, and concepts that are vital in achieving success within the ever-changing commercial landscape of today." -- Preface
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