Understanding marketing research / Ruby F. Alminar-Mutya

By:

Mutya, Ruby F. Alminar [author]

Material type: Text

TextPublication details: Intramuros, Manila : Unlimited Books Library Services and Publishing, Inc., c2024Description: x, 255 pages : illustrations ; 26 cmISBN:

9786214271481

Subject(s):

MARKETING

LOC classification:

TS 155 .G37 2024

Contents:

Preface -- Chapter 1: Basic research and marketing research -- Chapter 2: Types of research and the research problem -- Chapter 3: Formulating the marketing research problem and proposal -- Chapter 4: Marketing research data collection -- Chapter 5: The marketing research study report.

Summary: "Understanding Marketing Research is a response to the need for materials for the business administration, management or marketing course. The book explores the interrelationships between various functional areas in business, using cases and activities to develop critical thinking among the students. Business and marketing research are core courses in any business program which expose a student to the realities in any industry: consumer behavior, business development and logistics. Through the book, students may enter the world of professional business research or pursue a career in marketing." -- Preface

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Date due	Barcode
Books	NU Clark Filipiniana	Non-fiction	FIL HF 5415 .M88 2024 (Browse shelf(Opens below))		Available		NUCLA000005548

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"Understanding Marketing Research is a response to the need for materials for the business administration, management or marketing course. The book explores the interrelationships between various functional areas in business, using cases and activities to develop critical thinking among the students. Business and marketing research are core courses in any business program which expose a student to the realities in any industry: consumer behavior, business development and logistics. Through the book, students may enter the world of professional business research or pursue a career in marketing." -- Preface

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