Menu design and revenue management / Chester Dave G. Arenas

By:

Arenas, Chester Dave G [author]

Material type: Text

TextPublication details: Sta. Cruz, Manila : Edric Publishing House, c2022Description: 80 pages : illustrations ; 26 cmISBN:

9786218179905

Subject(s):

HOSPITALITY INDUSTRY -- MANAGEMENT

LOC classification:

TX 911.3 .A73 2022

Contents:

Chapter 1. Introduction to Menu -- Chapter 2. Menu Planning -- Chapter 3. The Elements & Mechanics of Menu Design -- Chapter 4. Menu Pricing -- Chapter 5. Introduction to Revenue Management -- Chapter 6. Market Segmentation and Targeting -- Chapter 7. Revenue Management Key Performance Indicators.

Summary: "This book will equip students to the principles of menu design as well as the revenue management conceptual framework utilized in the hospitality sector." -- Foreword

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Date due	Barcode
Books	NU Clark Filipiniana	Non-fiction	FIL TX 911.3 .A73 2022 (Browse shelf(Opens below))		Available		NUCLA000000071

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Previous	FIL TX 724.5 .M45 2021 ASian cuisine /	FIL TX 724.5 .O86 2021 Asian Cuisine /	FIL TX 911.3 .A47q 2021 Quality service management in tourism and hospitality management /	FIL TX 911.3 .A73 2022 Menu design and revenue management /	FIL TX 911.3 .A74 2020 Entrepreneurship in tourism and hospitality /	FIL TX 911.3 .A74i 2022 Introduction to meetings, incentives conferences and events management (MICE) as applied to hospitality /	FIL TX 911.3 .A74r 2020 Rooms division cost control /	Next

Includes bibliographical references.

"This book will equip students to the principles of menu design as well as the revenue management conceptual framework utilized in the hospitality sector." -- Foreword

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