Montage : introduction to communication (a text manual for the 21st century Filipino student) / edited by Jaime Gutierrez-Ang

Contributor(s):

Gutierrez-Ang Jaime General editor

Material type: Text

TextPublication details: Intramuros, Manila : Mindshapers Co., Inc., c2018.Description: viii, 184 pages : illustrations ; 26 cmISBN:

9786214061488

Subject(s):

LOC classification:

P 90 .M66 2018

Contents:

Acknowledgement -- LECTURE - LESSON I RE/VIEW: THE NATURE OF COMMUNICATION -- LECTURE - LESSON II CLEARING THE SPACE: THE DYNAMICS OF MASS/MEDIA COMMUNICATION -- LECTURE - LESSON III ON COMMUNICATION MEDIA: CONCEPTS, PERSPECTIVES, ETC. -- LECTURE - LESSON IV BACK TO THE FUTURE: THE (RE) EVOLUTION OF MEDIA -- LECTURE / LESSON V SELECTED READINGS IN COMMUNICATION MEDIA: A REQUIREMENT -- Media Glossary -- References.

Summary: "This text - manual is specifically designed and crafted for BA communication students of the 21st century. Specifically, it sought to address the millennials on the impact of media in this of disruption, thus it is expected that after reading the text and participating in the outcomes-based and learner centered activities, the students are able to: age (1) fully comprehend the dynamics of mass media; (2) define and discuss through a concept map the idea of communication media; (3) explain the relationship of communication theories to media and society; (4) understand how MEDIA can be a purveyor of ideology; (5) discuss the nature and context of mass media organizations; (6) re/view, re/visit the (re) evolution of mass media; and (7) read and understand the required readings in communication media; Happy communication media reading!" -- Notes from the Editor.

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Date due	Barcode
Books	NU Clark Filipiniana	Non-fiction	FIL P 90 .B73 2003 (Browse shelf(Opens below))		Available		NUCLA000000803

Includes bibliographical references.

"This text - manual is specifically designed and crafted for BA communication students of the 21st century.
Specifically, it sought to address the millennials on the impact of media in this of disruption, thus it is expected that after reading the text and participating in the outcomes-based and learner centered activities, the students are able to:
age
(1) fully comprehend the dynamics of mass media;
(2) define and discuss through a concept map the idea of communication media;
(3) explain the relationship of communication theories to media and society; (4) understand how MEDIA can be a purveyor of ideology;
(5) discuss the nature and context of mass media organizations;
(6) re/view, re/visit the (re) evolution of mass media; and
(7) read and understand the required readings in communication media;
Happy communication media reading!" -- Notes from the Editor.

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