Tourism and hospitality marketing / Chester Dave G. Arenas
Material type:
TextPublication details: Santa Cruz, Manila : Edric, c2021Description: 104 pages ; 20 cmISBN: - 9786218179158
- TX 911.3 .A74t 2021
| Item type | Current library | Collection | Call number | Materials specified | Status | Date due | Barcode |
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NU Clark Filipiniana | Non-fiction | FIL TX 911.3 .A74t 2021 (Browse shelf(Opens below)) | Available | NUCLA000000084 |
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| FIL TX 911.3 .A74 2020 Entrepreneurship in tourism and hospitality / | FIL TX 911.3 .A74i 2022 Introduction to meetings, incentives conferences and events management (MICE) as applied to hospitality / | FIL TX 911.3 .A74r 2020 Rooms division cost control / | FIL TX 911.3 .A74t 2021 Tourism and hospitality marketing / | FIL TX 911.3 .B33 2021 Tourism and hospitality marketing / | FIL TX 911.3 .B35i 2020 c.1 Introduction to meetings, conferences and events management (MICE) / | FIL TX 911.3 .B35i 2020 c.2 Introduction to meetings, conferences and events management (MICE) / |
Includes bibliography.
Chapter 1 An Overview of Marketing in the Hospitality Industry Chapter 2 Marketing Environment and SWOT Analysis Chapter 3 The Marketing Strategy & the Role of Marketing in Hospitality Chapter 4 The Marketing Management Process Chapter 5 Product Mix Chapter 6 Price Mix Chapter 7 Place Mix Chapter 8 Promotions Mix.
"This books presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are proving themselves effective in tourism marketing. This book contains an overview of marketing environment, strategies, aspects of distrubution channels and physical distribution and elements of promotions."
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