The power of foursquare : 7 innovative ways to get your customers to check in wherever they are / Carmine Gallo

By:

Gallo, Carmine [author]

Material type: Text

TextPublication details: London : McGraw Hill, c2012Description: viii, 259 pages : illustrations ; 24 cmISBN:

9780071773171

Subject(s):

LOC classification:

HF 5414.1265 .G35 2012

Contents:

Acknowledgments -- Introduction : What's All the Fuss About -- CHAPTER 1 : Connect Your Band -- CHAPTER 2 : Connection Superstars -- CHAPTER 3 : Harness New Fans -- CHAPTER 4 : Newbie Ringleaders -- CHAPTER 5 : Engage Your Followers -- CHAPTER 6 : Superusers -- CHAPTER 7 : Create Rewards -- CHAPTER 8 : Super Mayors -- CHAPTER 9 : Knock Out the Competition -- CHAPTER 10 : Swarm Masters -- CHAPTER 11 : Incentivize Your Customer -- CHAPTER 12 : Local Heroes -- CHAPTER 13 : Never Stop Entertaining -- CHAPTER 14 : Crunked King -- CHAPTER 15 : 10 Pitfalls to avoid -- CHAPTER 16 : Four Square Founders in their own Words.

Summary: 'Connect with Your Customers. Anytime. Anywhere. One million new users per month. Twenty-three check-ins per second. Millions of people―in every city, in every country, on every continent, and even from the Space Station―are vying to become mayors of their favorite shopping locations. What is foursquare and why has it become the hottest customer magnet ever conceived? Foursquare is a social, mobile networking app that empowers customers to check in at businesses and share their locations with friends through smartphones and PDAs. A pioneer in location-based services (LBS), foursquare invites your customers to experiment, to compete, to share, and to have deeper, more meaningful interactions with your products and services. Internationally bestselling author Carmine Gallo not only has had unprecedented first-hand access to foursquare’s founders, he also has interviewed dozens of business owners and marketers who have revolutionized their businesses through The Power of foursquare. You’ll discover the ice-cream chain that heated up sales dramatically, the nonprofit organization that raised $50,000, and the matchmaker who owes her entire business to foursquare. You’ll learn from fascinating case studies of major companies with active foursquare partnerships."

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Copy number	Status	Date due	Barcode
Books	NU Clark Circulation	Non-fiction	GC HF 5415.1265 .G35 2012 (Browse shelf(Opens below))		c.1	Available		NUCLA000001364
Books	NU Clark Circulation	Non-fiction	GC HF 5414.1265 .G35 2012 (Browse shelf(Opens below))		c.2	Available		NUCLA000001860

Includes bibliographical reference and index.

'Connect with Your Customers. Anytime. Anywhere. One million new users per month. Twenty-three check-ins per second. Millions of people―in every city, in every country, on every continent, and even from the Space Station―are vying to become mayors of their favorite shopping locations. What is foursquare and why has it become the hottest customer magnet ever conceived? Foursquare is a social, mobile networking app that empowers customers to check in at businesses and share their locations with friends through smartphones and PDAs. A pioneer in location-based services (LBS), foursquare invites your customers to experiment, to compete, to share, and to have deeper, more meaningful interactions with your products and services. Internationally bestselling author Carmine Gallo not only has had unprecedented first-hand access to foursquare’s founders, he also has interviewed dozens of business owners and marketers who have revolutionized their businesses through The Power of foursquare. You’ll discover the ice-cream chain that heated up sales dramatically, the nonprofit organization that raised $50,000, and the matchmaker who owes her entire business to foursquare. You’ll learn from fascinating case studies of major companies with active foursquare partnerships."

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