Distribution management / Marife Agustin-Acierto [and] Gilfred Abad Acierto ; Annabelle Gordonas, editor

By:

Acierto, Marife Agusti [author]

Contributor(s):

Material type: Text

TextPublication details: Intramuros, Manila : Unlimited Books Library Services and Publishing, Inc., c2019Description: x, 264 pages : illustrations ; 26 cmISBN:

9786214270514

Subject(s):

DISTRIBUTION MANAGEMENT

LOC classification:

HF 5415.7 .A25 2019

Contents:

Preface -- Chapter 1: Introduction -- Chapter 2: Emergence of marketing channels -- Chapter 3: Components of marketing channels -- Chapter 4: Channel management -- Chapter 5: Marketing channel -- Chapter 6: Designing marketing channels -- Chapter 7: Selecting channel partners -- Chapter 8: Evaluating channel member performance -- Chapter 9: Context of channel management and distribution -- Bibliography.

Summary: "This book will help the students prepare in the changing and challenging career in business with appropriate marketing attitudes and competencies. It will assist them to determine the marketing channel needed in the distribution process. The features of the book make it distinct from other books, particularly in distribution management. The presentation of the topics starts on introducing the basic concept of distribution, distribution planning, distribution channel, channel coverage, physical distribution, inventory management, warehousing, wholesaling, retailing, store location and distribution strategy." -- Preface

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Copy number	Status	Date due	Barcode
Books	NU Clark Filipiniana	Non-fiction	FIL HF 5415.7 .A25 2019 c.1 (Browse shelf(Opens below))		c.1	Available		NUCLA000003666
Books	NU Clark Filipiniana	Non-fiction	FIL HF 5415.7 .A25 2019 c.2 (Browse shelf(Opens below))		c.2	Available		NUCLA000003667

Includes bibliographical references.

"This book will help the students prepare in the changing and challenging career in business with appropriate marketing attitudes and competencies. It will assist them to determine the marketing channel needed in the distribution process. The features of the book make it distinct from other books, particularly in distribution management. The presentation of the topics starts on introducing the basic concept of distribution, distribution planning, distribution channel, channel coverage, physical distribution, inventory management, warehousing, wholesaling, retailing, store location and distribution strategy." -- Preface

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