Basic understanding to hospitality and tourism marketing with IMC / Evelyn O. Velasco, Daryl A. Javier [and] Enrique S. Perez

By:

Velasco, Evelyn O [author]

Contributor(s):

Material type: Text

TextPublication details: Intramuros, Manila : Unlimited Books Library Services and Publishing, Inc., c2017Description: viii, 134 pages : illustrations ; 23 cmISBN:

9789719654681

Subject(s):

LOC classification:

G 155.7 .V45 2017

Contents:

Preface -- Dedication -- Unit 1: Overview of hospitality and tourism industry -- Unit 2: Introduction to hospitality and tourism marketing -- Unit 3: Tourism promotions -- Unit 4: Steps in hospitality and tourism marketing plan -- Unit 5: Hospitality and tourism marketing trends -- References.

Summary: "This book was especially arranged and crafted accordingly to cater the growing needs of today's students, by looking back from the past; it discuses the historical significance of tourism and the important role it plays in making a profitable industry that we enjoy today."

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Copy number	Status	Date due	Barcode
Books	NU Clark Filipiniana	Non-fiction	FIL G 155.7 .V45 2017 c.1 (Browse shelf(Opens below))		c.1	Available		NUCLA000000258
Books	NU Clark Filipiniana	Non-fiction	FIL G 155.7 .V45 2017 c.2 (Browse shelf(Opens below))		c.2	Available		NUCLA000000844

Includes bibliographical references.

"This book was especially arranged and crafted accordingly to cater the growing needs of today's students, by looking back from the past; it discuses the historical significance of tourism and the important role it plays in making a profitable industry that we enjoy today."

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