Strategic integrated marketing communications / Larry Percy
Material type:
- 9780367770624
- HF 5415.123 .P47 2023
Item type | Current library | Collection | Call number | Materials specified | Status | Date due | Barcode |
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NU Clark Circulation | Non-fiction | GC HF 5415.123 .P47 2023 (Browse shelf(Opens below)) | Available | NUCLA000005365 |
Includes index.
Part I: Introduction -- Part II: Components of IMC -- Part III: IMC messages -- Part IV: The IMC plan.
"This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme." -- Back cover
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