Marketing 6.0 : the future is immersive / Philip Kotler, Hermawan Kartajaya [and] Iwan Setiawan

By:

Kotler, Philip [author]

Contributor(s):

Material type: Text

TextPublication details: Hoboken, New Jersey : John Wiley & Sons, Inc., c2024Description: vii, 247 pages : illustrations ; 24 cmISBN:

9781119835219

Subject(s):

LOC classification:

HF 5414 .K68 2024

Contents:

Part I introduction to marketing 6.0 -- Part II The marketing 6.0 enabler and environment -- Part III The marketing 6.0 experience -- Acknowledgements -- About the authors -- Index.

Summary: "Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world."

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Date due	Barcode
Books	NU Clark Circulation	Non-fiction	GC HF 5414 .K68 2024 (Browse shelf(Opens below))		Available		NUCLA000004854

Includes index.

Part I introduction to marketing 6.0 -- Part II The marketing 6.0 enabler and environment -- Part III The marketing 6.0 experience -- Acknowledgements -- About the authors -- Index.

"Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world."

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