Economics and entrepreneurship / Robert L. Sexton [and] Cynthia L. Greene

Economics -- Chapter 1: Economics: a brief introduction -- Chapter 2: Economics: eight powerful ideas -- Chapter 3: Scarcity, trade-offs, and production possibilities -- Chapter 4: Demand, supply and market equilibrium -- Chapter 5: Elasticities -- Chapter 6: The firm: production and costs -- Chapter 7: Monopoly and antitrust -- Chapter 8: Monopolistic competition and production differentiation -- Chapter 9: Oligopoly and strategic behavior -- Chapter 10: The markets for labor, capital, and land -- Chapter 11: Income, poverty, and health care -- Entrepreneurship -- Chapter 1: Indentify and meet market need -- Ideas in action find your target market -- 1.1 Identify your market -- 1.2 Research the market -- 1.3 Know your competition -- Chapter 2: Market your business -- Ideas in action -- Turning creative fun into dollars -- 2.1 Develop the marketing plan -- 2.2 The marketing mix --product -- 2.3 The marketing mix -- price -- Chapter 3: Distribution, promotion, and selling -- Ideas in action A "funk-tional" fix for footwear -- 3.1 The marketing mix -- distribution -- 3.2 The marketing mix -- promotion -- 3.3 Selling and promoting -- Chapter 4: Select a type of partnership -- Ideas in action capitalize on youth marketing -- 4.1 Decide to purchase, join, or start a business -- 4.2 Choose a legal form of business -- 4.3 Legal issues and business ownership -- Chapter 5: Locate and set up your business -- Ideas in action finding fitness and fun on the go -- 5.1 Choose a location -- 5.2 Obtain space and design the physical layout -- 5.3 Purchase equipment, suppplies, and inventory -- Chapter 6: Plan and track your finances -- Ideas in action making homework fun -- 6.1 Financing your business -- 6.2 Pro forma financial statements -- 6.3 Recordkeeping for businesses.

"This textbook combines foundational economics with practical entrepreneurship concepts and key tax topics. It’s designed for students who need both economic literacy and entrepreneurial readiness. This book is ideal for learners who want both to master economic principles and to apply them in starting and managing businesses—especially in a context relevant to Filipino entrepreneurship and taxation."