Careers in media and communication / Stephanie Smith, Virginia Tech.

Includes bibliographical references and index.

Chapter 1 Mass communication -- Chapter 2 Advertising and marketing -- Chapter 3 Public relations -- Chapter 4 Journalism -- Chapter 5 Mass communication careers in business -- Chapter 6 Publishing -- Chapter 7 Telecommunications and visual communication -- Chapter 8 Public administration -- Chapter 9 Nonprofits -- Chapter 10 Skills -- Chapter 11 Preparation -- Chapter 12 Experience -- Chapter 13 Searching and applying for jobs -- Chapter 14 Interviewing -- Chapter 15 Career success strategies -- References -- Index -- About the author.

Skills for finding and securing a job in mass communication

Careers in Media and Communication is a practical resource that helps you understand how a communication degree can prepare you for a range of fulfilling careers; it gives you the skills you will need to compete in a changing job market. Award-winning teacher and author Stephanie A. Smith draws from her years of professional experience to guide you through the trends and processes of identifying, finding, and securing a job in in mass communication. Throughout the book, you will explore the daily lives of professionals currently working in the field, as well as gain firsthand insights into the training and experience that hiring managers seek.

Key Features:

Real stories from current practitioners describe the day-to-day work experience you can expect in an entry-level position, as well as give you insight into the skills and aptitudes that hiring managers are seeking.
Detailed career profiles introduce you to a variety of careers and help you identify the skills needed to be successful in each line of work.
An overview of current industry trends familiarizes you with the hiring needs and practices in mass communication industries.