Strategic integrated marketing communications / Larry Percy

By:

Percy, Larry [author]

Material type: Text

TextPublication details: Abingdon [London] : Routledge, c2023Edition: Fourth EditionDescription: xi, 303 pages : illustrations ; 25 cmISBN:

9780367770624

Subject(s):

LOC classification:

HF 5415.123 .P47 2023

Contents:

Part I: Introduction -- Part II: Components of IMC -- Part III: IMC messages -- Part IV: The IMC plan.

Summary: "This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme." -- Back cover

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Date due	Barcode
Books	NU Clark Circulation	Non-fiction	GC HF 5415.123 .P47 2023 (Browse shelf(Opens below))		Available		NUCLA000005365

Includes index.

Part I: Introduction -- Part II: Components of IMC -- Part III: IMC messages -- Part IV: The IMC plan.

"This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme." -- Back cover

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