Do good : embracing brand citizenship to fuel both purpose and profit / Anne Bahr Thompson

By:

Thompson, Anne Bahr [author]

Material type: Text

TextPublication details: New York : AMACOM, c2018Description: vii, 294 pages ; 24 cmISBN:

9780814438398

Subject(s):

LOC classification:

HD 60 .T46 2018

Contents:

Introduction -- Part I: It's brave new world -- Part II: The path of brand citizenship -- Part III: Choosing change -- Endnotes -- Index.

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Date due	Barcode
Books	NU Clark Circulation	Non-fiction	GC HD 60 .T46 2018 (Browse shelf(Opens below))		Available		NUCLA000001461

Includes bibliographical references and index.

Introduction -- Part I: It's brave new world -- Part II: The path of brand citizenship -- Part III: Choosing change -- Endnotes -- Index.

"Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit by Anne Bahr Thompson takes a look at many modern businesses that have established themselves as leaders in profits and global citizenship by working with people who are less fortunate and giving back to those who are in need."

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