Business-to-business marketing /
Serrano, Angelita Ong Camilar
Business-to-business marketing / Angelita Ong Camilar-Serrano - Intramuros, Manila : Unlimited Books Library services & Publishing Inc., c2022 - x, 194 pages : illustrations ; 26 cm.
Includes bibliographical references.
Preface -- Acknowledgement -- Chapter 1. The nature of the business-to-business market -- Chapter 2. Segmentation, targeting and positioning in business marketing -- Chapter 3. Marketing mix in the business market -- Chapter 4. Organizational buying -- Chapter 5. ORganizational selling -- Chapter 6. Business to business service delivery -- Chapter 7. Business sourcing and outsourcing -- Chapter 8. Emerging trends and issues in B2B marketing -- Bibliography -- Webliography.
"The goal of this book to let students understand the importance of B2B marketing and the way it is operating. Student later will probably face and experience business-to-business marketing in their jobs, the book will remind them that they would still be speaking with human beings, therefor they must pair logic with emotion." -- Preface
9786214271214
MARKETING
HF 5415 .S47 2022
Business-to-business marketing / Angelita Ong Camilar-Serrano - Intramuros, Manila : Unlimited Books Library services & Publishing Inc., c2022 - x, 194 pages : illustrations ; 26 cm.
Includes bibliographical references.
Preface -- Acknowledgement -- Chapter 1. The nature of the business-to-business market -- Chapter 2. Segmentation, targeting and positioning in business marketing -- Chapter 3. Marketing mix in the business market -- Chapter 4. Organizational buying -- Chapter 5. ORganizational selling -- Chapter 6. Business to business service delivery -- Chapter 7. Business sourcing and outsourcing -- Chapter 8. Emerging trends and issues in B2B marketing -- Bibliography -- Webliography.
"The goal of this book to let students understand the importance of B2B marketing and the way it is operating. Student later will probably face and experience business-to-business marketing in their jobs, the book will remind them that they would still be speaking with human beings, therefor they must pair logic with emotion." -- Preface
9786214271214
MARKETING
HF 5415 .S47 2022
