Business-to-business marketing / (Record no. 3095)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01611nam a22002897a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NUCLARK |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250224115403.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231113b ph ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9786214271214 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NUCLARK |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 .S47 2022 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Serrano, Angelita Ong Camilar |
| Relator term | author |
| 245 ## - TITLE STATEMENT | |
| Title | Business-to-business marketing / |
| Statement of responsibility, etc. | Angelita Ong Camilar-Serrano |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Intramuros, Manila : |
| Name of publisher, distributor, etc. | Unlimited Books Library services & Publishing Inc., |
| Date of publication, distribution, etc. | c2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 194 pages : |
| Other physical details | illustrations ; |
| Dimensions | 26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Preface -- Acknowledgement -- Chapter 1. The nature of the business-to-business market -- Chapter 2. Segmentation, targeting and positioning in business marketing -- Chapter 3. Marketing mix in the business market -- Chapter 4. Organizational buying -- Chapter 5. ORganizational selling -- Chapter 6. Business to business service delivery -- Chapter 7. Business sourcing and outsourcing -- Chapter 8. Emerging trends and issues in B2B marketing -- Bibliography -- Webliography. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "The goal of this book to let students understand the importance of B2B marketing and the way it is operating. Student later will probably face and experience business-to-business marketing in their jobs, the book will remind them that they would still be speaking with human beings, therefor they must pair logic with emotion." -- Preface |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | NU Clark | NU Clark | Senior High School | 10/09/2023 | Purchased - Books Atbp. | 625.00 | FIL HF 5415.1263 .S47 2022 c.1 | NUCLA000003110 | 11/13/2023 | c.1 | 10/09/2023 | Books | |||||
| Library of Congress Classification | Non-fiction | NU Clark | NU Clark | Senior High School | 10/09/2023 | Purchased - Books Atbp. | 625.00 | FIL HF 5415 .S47 2022 c.2 | NUCLA000003111 | 02/24/2025 | c.2 | 10/09/2023 | Books | |||||
| Library of Congress Classification | Non-fiction | NU Clark | NU Clark | Senior High School | 11/13/2023 | Purchased - Books Atbp. | 701.25 | FIL HF 5415 .S47 2022 c.3 | NUCLA000003137 | 02/24/2025 | c.3 | 11/13/2023 | Books | |||||
| Library of Congress Classification | Non-fiction | NU Clark | NU Clark | Senior High School | 11/13/2023 | Purchased - Books Atbp. | 701.25 | FIL HF 5415 .S47 2022 c.4 | NUCLA000003138 | 02/24/2025 | c.5 | 11/13/2023 | Books | |||||
| Library of Congress Classification | Non-fiction | NU Clark | NU Clark | Senior High School | 04/02/2024 | Purchased - Unlimited Books | 570.00 | FIL HF 5415 .S47 2022 c.5 | NUCLA000003654 | 02/24/2025 | c.5 | 04/02/2024 | Books | |||||
| Library of Congress Classification | Non-fiction | NU Clark | NU Clark | Senior High School | 04/02/2024 | Purchased - Unlimited Books | 570.00 | FIL HF 5415 .S47 2022 c.6 | NUCLA000003655 | 02/24/2025 | c.6 | 04/02/2024 | Books |
