Business-to-business marketing / Angelita Ong Camilar-Serrano

By:

Serrano, Angelita Ong Camilar [author]

Material type: Text

TextPublication details: Intramuros, Manila : Unlimited Books Library services & Publishing Inc., c2022Description: x, 194 pages : illustrations ; 26 cmISBN:

9786214271214

Subject(s):

MARKETING

LOC classification:

HF 5415 .S47 2022

Contents:

Preface -- Acknowledgement -- Chapter 1. The nature of the business-to-business market -- Chapter 2. Segmentation, targeting and positioning in business marketing -- Chapter 3. Marketing mix in the business market -- Chapter 4. Organizational buying -- Chapter 5. ORganizational selling -- Chapter 6. Business to business service delivery -- Chapter 7. Business sourcing and outsourcing -- Chapter 8. Emerging trends and issues in B2B marketing -- Bibliography -- Webliography.

Summary: "The goal of this book to let students understand the importance of B2B marketing and the way it is operating. Student later will probably face and experience business-to-business marketing in their jobs, the book will remind them that they would still be speaking with human beings, therefor they must pair logic with emotion." -- Preface

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Books	NU Clark Senior High School	Non-fiction	FIL HF 5415.1263 .S47 2022 c.1 (Browse shelf(Opens below))	c.1	Available	NUCLA000003110
Books	NU Clark Senior High School	Non-fiction	FIL HF 5415 .S47 2022 c.2 (Browse shelf(Opens below))	c.2	Available	NUCLA000003111
Books	NU Clark Senior High School	Non-fiction	FIL HF 5415 .S47 2022 c.3 (Browse shelf(Opens below))	c.3	Available	NUCLA000003137
Books	NU Clark Senior High School	Non-fiction	FIL HF 5415 .S47 2022 c.5 (Browse shelf(Opens below))	c.5	Available	NUCLA000003654
Books	NU Clark Senior High School	Non-fiction	FIL HF 5415 .S47 2022 c.4 (Browse shelf(Opens below))	c.5	Available	NUCLA000003138
Books	NU Clark Senior High School	Non-fiction	FIL HF 5415 .S47 2022 c.6 (Browse shelf(Opens below))	c.6	Available	NUCLA000003655

Includes bibliographical references.

"The goal of this book to let students understand the importance of B2B marketing and the way it is operating. Student later will probably face and experience business-to-business marketing in their jobs, the book will remind them that they would still be speaking with human beings, therefor they must pair logic with emotion." -- Preface

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