Fundamentals of marketing : for senior high school /
Mutya, Ruby Alminar
Fundamentals of marketing : for senior high school / Ruby F. Alminar-Mutya - Intramuros, Manila : Unlimited Books Library services & Publishing Inc., c2022 - xiv, 319 pages : illustrations ; 26 cm.
Includes bibliographical references.
Preface -- Chapter 1. Introduction to marketing system -- Chapter 2. Marketing mix element 1: product -- Chapter 3. Marketing mix element 2: price -- Chapter 4. Marketing mix element 3: place of distribution -- Chapter 5. Marketing mix element 4: promotions -- Chapter 6. Consumer education and consumers cooperative -- Chapter 7. Strategic marketing fundamentals -- Chapter 8. Global and social marketing -- Bibliography.
"Fundamentals of marketing for senior high school was conceived to supplement teaching materials made by local and foreign authors on outcome based and project based pedagogies." -- Preface
9786214271085
MARKETING
HF 5415 .M88 2022
Fundamentals of marketing : for senior high school / Ruby F. Alminar-Mutya - Intramuros, Manila : Unlimited Books Library services & Publishing Inc., c2022 - xiv, 319 pages : illustrations ; 26 cm.
Includes bibliographical references.
Preface -- Chapter 1. Introduction to marketing system -- Chapter 2. Marketing mix element 1: product -- Chapter 3. Marketing mix element 2: price -- Chapter 4. Marketing mix element 3: place of distribution -- Chapter 5. Marketing mix element 4: promotions -- Chapter 6. Consumer education and consumers cooperative -- Chapter 7. Strategic marketing fundamentals -- Chapter 8. Global and social marketing -- Bibliography.
"Fundamentals of marketing for senior high school was conceived to supplement teaching materials made by local and foreign authors on outcome based and project based pedagogies." -- Preface
9786214271085
MARKETING
HF 5415 .M88 2022
