Fundamentals of marketing : (Record no. 3950)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01354nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NUCLARK |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250224105743.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250224b ph ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9786214271085 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NUCLARK |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 .M88 2022 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mutya, Ruby Alminar |
| Relator term | author |
| 245 ## - TITLE STATEMENT | |
| Title | Fundamentals of marketing : |
| Remainder of title | for senior high school / |
| Statement of responsibility, etc. | Ruby F. Alminar-Mutya |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Intramuros, Manila : |
| Name of publisher, distributor, etc. | Unlimited Books Library services & Publishing Inc., |
| Date of publication, distribution, etc. | c2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 319 pages : |
| Other physical details | illustrations ; |
| Dimensions | 26 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | PHP880.00 |
| 501 ## - WITH NOTE | |
| With note | Includes bibliographical references. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Preface -- Chapter 1. Introduction to marketing system -- Chapter 2. Marketing mix element 1: product -- Chapter 3. Marketing mix element 2: price -- Chapter 4. Marketing mix element 3: place of distribution -- Chapter 5. Marketing mix element 4: promotions -- Chapter 6. Consumer education and consumers cooperative -- Chapter 7. Strategic marketing fundamentals -- Chapter 8. Global and social marketing -- Bibliography. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "Fundamentals of marketing for senior high school was conceived to supplement teaching materials made by local and foreign authors on outcome based and project based pedagogies." -- Preface |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | NU Clark | NU Clark | Senior High School | 02/08/2024 | Purchased - R.R.A.G. | 880.00 | FIL HF 5415 .M88 2022 c.1 | NUCLA000003423 | 02/24/2025 | c.1 | 02/08/2024 | Books | |||||
| Library of Congress Classification | Non-fiction | NU Clark | NU Clark | Senior High School | 02/08/2024 | Purchased - R.R.A.G. | 880.00 | FIL HF 5415 .M88 2022 c.2 | NUCLA000003424 | 02/24/2025 | c.2 | 02/08/2024 | Books |
